Credit: X
Chelsea FC announced crypto exchange giant BingX as their sleeve partner in a multi-year deal. The leading crypto firm will sponsor the shirt sleeves of the men's team for the remainder of the 2023-24 season. Following this season, the firm will be the principal sponsor of the men’s training kits for the next two seasons after they take over from the famous online travel company Trivago.
Earlier, there were reports that the football club agreed to a multi-year deal with the crypto exchange firm BingX to sponsor their shirt sleeves. This is the first deal for Chelsea after the Whalefin deal that ended last season. The firm was founded in 2018, and as per its website, the company is currently the leading name in the crypto world. BingX claims to offer "diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals."
The West London club released a statement and said, “Chelsea and BingX will collaborate on a range of activities focusing on global brand growth and engaging both Chelsea fans and BingX users through exciting digital content. The BingX brand will be prominently featured across iconic Stamford Bridge and the club’s training ground, allowing BingX to connect with hundreds of millions of loyal Chelsea fans worldwide.”
The statement read, “Chelsea and BingX will collaborate on a range of activities focusing on global brand growth and engaging both Chelsea fans and BingX users through exciting digital content. The BingX brand will be prominently featured across iconic Stamford Bridge and the club's training ground, allowing BingX to connect with hundreds of millions of loyal Chelsea fans worldwide.”
