Erling Haaland, a forward for Manchester City, has joined the lineup of Prime Hydration's new brand ambassadors. Logan Paul and KSI, two popular YouTubers, introduced the refreshment line. The hydration drink has been working on a number of projects lately, including a one-two deal earlier in June with UFC fighters Alex Volkanovski and Israel Adesanya.
In quick succession, PRIME signed on as FC Barcelona's official hydration partner at the beginning of July. It then continued its rampage by trading shirts with FC Bayern Munich in early August. Before the Spanish and German giants, Prime has already partnered up with English club Arsenal.
The official handle of the drink announced their collaboration with the Norwegian footballer on their social media handles on Friday. The post was captioned “The future of hydration meets the future of Football 🤝🏼 PRIME x @ErlingHaaland”
Haaland had arguably one of the best seasons ever by a striker in 2022-23 for Manchester City in the Premier League. He scored a record-breaking 36 goals in 35 matches and was an important factor in City’s title win that season. He had an outstanding record in City’s UEFA Champions League winning campaign too, as he scored 12 goals in 11 games. As per the caption posted by Prime, it is safe to say that Haaland is certainly the future of football.