Credit: Twitter
In a huge pop-cultural partnership, the National Basketball Association joined hands with supermodel Kim Kardashian's brand Skims as the league's official underwear partner. With this deal, many top basketball players will now wear Skims innerwear under their uniforms.
The shapewear company co-founded by Kim Kardashian has skyrocketed in popularity since its founding four years ago and has now joined hands with the WNBA and USA Basketball also. Talking about this partnership Kardashian spoke on how this will act as a bridge between individuals of different backgrounds like fashion, sport, and talent.
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She said, “I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture. Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
However, the fans on social media were divided as some were extremely proud of Kim Kardashian being a trailblazing woman in the business world. While some trolled this partnership and shared how the NBA is now under the Kardashian curse.
Check out the reactions here:
