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Manchester United, one of the biggest football clubs in the world, are currently in a major slump on the pitch, losing five of their last six matches in the Premier League, which has ringed in talks of relegation. At the halfway stage of the season, Manchester United are in 14th place with just 22 points to their name in 19 matches, which had led to reports emerging about the English giants potentially losing a major sponsorship deal in case they are relegated to the Championship.
Notably, Manchester United had signed a 10-year contract extension with Adidas to continue as their primary shirt sponsor for a whopping $1.12 billion for the duration of the agreement. As per one of the clauses in their current contract, in case of Manchester United getting relegated to the Championship, Adidas can reduce payments by 50% apart from the option to terminate the deal with them on a one full season’s notice.
Manchester United are slated to play against Premier League leaders Liverpool at the Anfield next
According to the annual report from Manchester United up to June 30, 2024, “Adidas may reduce the applicable payments for a year by 50% if the men's first team is not participating in the English Premier League during that year. Furthermore, Adidas reserves the right to terminate the agreement by providing one full season's notice should the men's first team be relegated from the English Premier League or not participate in the top tier.”
Moreover, Manchester United are slated to play against Premier League leaders Liverpool at the Anfield on Sunday, January 5, and in the build-up to one of the biggest club football matches, the visitors are considered as massive underdogs. Manchester United last got the better of Liverpool eight years ago when Louis van Gaal was the manager, and Wayne Rooney scored the winner in the contest.
A defeat versus Liverpool at the Anfield could push Manchester United further down the Premier League table.
