Picture Credit: X
Hard Rock restaurant collected a star galore in their new advertisement as the superstar footballer Lionel M essi, Colombian singer Shakira, and American singer John Legend collaborated in the campaign video which was set on the tunes of the iconic song “Come Together.” This campaign is created by the agency Gale and the song is covered by Kahan, a Grammy-nominated singer-songwriter.
In the ad campaign, all the amenities of the Hard Rock hotel chains, such as casinos and cafes are displayed where the trio of the stars stroll through each scene. They pass through the Hard Rock Hotel Riviera Maya, the Hard Rock Hotel New York the Seminole Hard Rock Hotel, and Casino Hollywood, which is referred to as the home of the Guitar Hotel.
According to the Chief brand and experience officer at Gale, “Hard Rock is one of the world’s most iconic brands, with nearly universal awareness. But people are not aware of everything they offer. To solve that and drive Unity sign-ups, we set out to create an entertaining campaign featuring a re-imagined version of one of the most iconic songs in history along with icons of today.”
The video film sets out to flaunt all the perks of the huge hotel chain where the adult and family-friendly perks are being shown while introducing the film as Unity by Hard Rock, and it’s a program that provides offers, and rewards across large chunks of hotels, casinos, cafes, and the shops. The brand, which holds the star power and prestige, has more than 200 properties and engages with the likes of global music and sports stars.
