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In 2023, the sport of cricket reached a new peak in terms of setting records for the most viewership on a digital streaming platform. The final of the ODI World Cup 2023 between India and Australia had the most concurrent views this past year, reaching up to the 5.9 crore number on the streaming platform Disney+ Hotstar.
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The interest among the cricket fans in India was paramount in regard to watching their national team play the ODI World Cup final at home, if not inside the stadium then catching the live broadcast. But still, the new record viewership number for the CWC 2023 final was mind blowing to say the least, especially when the Indian cricket team didn’t have their way against a highly inspired Australian side.
Apart from the high digital streaming numbers, Disney Star also revealed that the final of the ODI World Cup 2023 was the most watched cricket match on TV as well. 30 crore people catching the glimpse of the big game on the Star Sports channels, with a peak concurrency of 13 crore.
Notably, the CWC 2023 final ended up being a one-sided contest between India and Australia, despite the fact that the hosts began their batting and bowling innings in an impressive manner. At the very end, the fans at the Narendra Modi Stadium in Ahmedabad and watching the live broadcast had to witness Australia chase down a 241-run target with seven overs to spare to register a six-wicket win.
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The digital viewership of cricket matches in 2023 were at its highest right throughout the ODI World Cup on Disney+ Hotstar. The semi-final of the flagship tournament got the concurrent viewership of 5.3 crore, which is the second highest number in the year.
Also, some of the other matches of the CWC with high concurrent viewership were India vs South Africa (4.4 crore), India vs New Zealand (4.3 crore), and India vs Pakistan (3.3 crore).
