Courtesy: ACC/X
The Asian Cricket Council (ACC) has set a base price of $170 million for the media rights of the upcoming four editions of the Asia Cup, in an eight-year period from 2024 to 2031. There are global television, digital, and audio rights up for grabs for various Asia Cup events in both men’s and women’s cricket, including the senior, U-19, and Emerging team tournaments, with the auction scheduled to happen on November 1.
As per the report from Cricbuzz, the Men's Asia Cup, Women's Asia Cup, Men's Under-19 Asia Cup, Men's Emerging Teams Asia Cup, Women's Under-19 Asia Cup, and Women's Emerging Teams Asia Cup, are the tournaments for which ACC are offering their global media rights. The flagship event of the ACC is definitely the Men’s Asia Cup, expected to bring in at least the base price of $170 million from potential suitors next month.
The next edition of the Men’s Asia Cup will be held in India in 2025 in the T20I format
According to the schedule, the next edition of the Men’s Asia Cup will be held in India in 2025 in the T20I format before it moves to Bangladesh in 2027 in the ODI format. Pakistan are scheduled to host the Men’s Asia Cup 2029 edition in the T20I format before Sri Lanka gets to welcome Asia's best in the ODI format for the 2031 edition of the tournament.
During the next four editions of the Asia Cup, there is an expectation of 13 matches happening per tournament with the India versus Pakistan clash being the marquee for the broadcasters. It is further revealed that there will be three editions of Women’s Asia Cup happening during the 2024 to 2031 rights period as per the Invitation To Tender (ITT).
Furthermore, the winner of the media rights of the Asia Cup will be determined through an e-auction, which is going to make it a fair and transparent process for all the parties involved after they submit their technical bids on October 30 in Dubai.
