Picture Credit: Twitter
Alfa Romeo has unveiled a new look for its C43 cars ahead of the Belgian Grand Prix, which will take place at the Spa-Francorchamps circuit this weekend. The team has partnered with Kick, a streaming platform that allows users to watch live and on-demand content from various creators and influencers.
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The new livery features neon green accents and additional Kick branding, as well as the names of some of the most popular personalities on the platform. The team hopes that the new design will attract more attention and engagement from fans and viewers. The Alfa Romeo F1 team, which is currently ninth in the Constructors' Standings, has been working with Kick since the start of the 2023 season. Kick is also the title sponsor of the team's esports entry, which competes in the F1 Esports Series.
Team Representative Alessandro Alunni Bravi also explained this move in a press release from the team. “KICK has been disrupting its market sector since its inception, and the livery they created for us for Spa fits into this philosophy: it is different, it is striking, it is something designed to be different and create attention.”
"Their focus on creators, which is very clearly exemplified on the car livery itself, is not dissimilar to how we operate as a team: our strength, and the strength of the platform, is only as sizeable as that of those who contribute to it – in our case, our team members trackside and at home,” he further added.
The team's drivers, Valtteri Bottas and Zhou Guanyu, who joined the team from Mercedes and Alpine respectively will race with the new livery and hope to deliver a strong performance at Spa. The Belgian Grand Prix, which will be the 12th race of the season, will take place on Sunday, August 27.
