Credit: X
Popular American media personality Kim Kardashian's shapewear and clothing brand, Skims, has recently become the official underwear partner of the WNBA. The partnership between WNBA and Skims is the epitome of the growing convergence of fashion and sports as the clothing brand unveiled a new campaign featuring WNBA stars Candace Parker, Cameron Brink, and Kelsey Plum among others.
The female players featured in Skims' new campaign include WNBA legend Candace Parker, 2024 WNBA second-overall draft pick Cameron Brink, Dijonai Carrington, and All-Stars Kelsey Plum and Skylar Diggins-Smith.
Check WNBA stars wearing Skims’ iconic underwear collection, photographed by Hugh Wilson:
Skims Co-Founder and Chief Creative Officer, Kim Kardashian stated, "I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS. Our brand DNA is rooted in inclusivity, representation, and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season."
Watch Kim Kardashian shares WNBA stars video from new campaign:
Three-time WNBA champion Candace Parker said, "I’m thrilled to be included in the first-ever SKIMS WNBA campaign alongside this amazing group of rising stars and all-stars. As I move onto this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court."
The Los Angeles Sparks rookie, Cameron Brink asserted, "My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years. I’m really grateful to be included in this lineup of players, especially with the greats who I have looked up to for so long. It’s truly a dream come true to be working with a brand that I love so much."
The WNBA 2024 preseason has been finished and the regular season begins on Tuesday night with the Washington Mystics taking on the New York Liberty at the Entertainment and Sports Arena in Washington, D.C., followed by the matches between the Connecticut Sun and Indiana Fever, Seattle Storm and Minnesota Lynx, and Las Vegas Aces and Phoenix Mercury.
